Nike is definately deserve its No.1 brand hornor in the sport industry. Working in Nike, the first feeling is the company culture. The 30 years sport franchise built a long strory for their company culture, and every staff here can tell you a story relate to its footwear history. The job in NIKE I worked was very complicated, I was hired as Design Consultant in NIKEiD team. However, my background was related to sport marketing and the public relations, the manager changed my main job a little bit which related to retail marketing. I made NIKEiD Beijing Studio promotion plans and collected the customers' stories dairly, and report those to the director of NIKEiD Retail-Own Department. The co-workers here were very helpful and friendly, I also made a lots friends. The benefit of NIKE was awosome, you can take any brand new products with 40% discounts and you were always invited to talk with the big boss in your department. Communicate easily with the management level staff was very helpful for your promotion.