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gtm 职位

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GTM Manager, New Business Strategy;GTM经理,新业务策略

PepsiCo
3.7 星，满分 5 星
上海市

地点

上海市

完整的职位描述

Overview:
  • This role leads PepsiCo Foods H2/H3 new channels/occasions growth by overall strategy/model design and implementation. Key objective is to identify opty. and develop GTM model and playbook for new channels/occasions. Reponsibilities incl.
  • 1) Identify new business opportunities in new channels and occaions; define clear size of prize and PEP right to win with solid market analysis
  • 2) define and upgrade new GTM model, from today’s RCD model to a multi-dimensional RCD/Service partner/Direct trade to build fit-for-purpose GTM
  • 3) Develop playbook business case to launch and scale such business opportunities, deliver GTM, portfolio and activation solutions to realize business growth
  • 4) drive implementation at MU level while leveraging BU resources
Responsibilities:
  • Continuously assess market trends and identify new business opportunities
  • Focus on new channels trends and consumer dynamics; Proactively identify new growth opportunities by creative thinking to seed for future breakthourgh ideation
  • Conduct external market research, consumer and customer needs analysis, category trends deep-dive and competitor benchmark to provide fact-based insights and develop well-rounded view
  • Coordinate with internal stakeholders incl. category, sales, GTM, supply chain and R&D to intergrate cross-functional inputs
  • Develop GTM model and playbook for new occasions/channels for scaled expansions in MU
  • Identify potential outlets and trade partner opty.
  • Work with MU and BU BD teams to assess different value chain design and develop relevant business case
  • Define GTM model by RCD, service partner and PEP direct trade models
  • Define playbook for each AFH channel
  • Compose compelling portfolio solution based on right consumer profile and needs
  • Lead SLAM teams on project base for new product solutions
  • Creatively come up with new channels activation solutions incl. to-trade and in-store
  • Define and align with key stakeholders new channels/occasion investment model
  • Enable frontline with right customer management capabilities and tools
  • Compose action plan for MU and implement in frontline
  • Moblize MU team with clear customer list, action plan, target and timeline
  • Track and intervent business development process
Qualifications:
  • Consulting background or AFH business background is a plus for business understanding and strategic thinking
  • Strong understanding of China FMCG industry and new channels opty.
  • Bright, self-driven, and intellectually curious thinker who is passionate about consumer goods and its commercial agenda
  • Excellent problem solving intrinsics with analytical skills and clear structured thinking to define problems and framworks
  • Rich experience in AFH
  • Strong & persuasive communication skills, influencing &collaboration skills
  • Executive maturity, high integrity & values driven
  • Strong English communication and business presentation skills, with high attention to details
  • Action biased and result oriented mindset
  • Strategic thinking with top-down and longer term perspectives
  • Leadership and influencing skills to implement in a complex environment
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